Late last year, a marketing leader at an established Central European software firm stepped into a new internal role: AI Transformation Manager. The firm had a strong enterprise client roster but no AI advisory line of business yet. The opportunity was big. The infrastructure — methodology, deliverables, sales enablement, a productized service to pitch — didn't exist.
The firm publicly launched their AI Audits practice with a workshop. The launch generated 60 leads on day one. The launch was powered by a white-labeled Audity ReadyLink running on the firm's own subdomain — their logo, their brand, their funnel. Off the back of the launch, the firm is now rolling Audity out to the rest of the team.
This is a case study about going from a standing start to a market-ready AI advisory practice using Audity as the methodology engine behind the scenes.
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Firm Profile
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The Opportunity
The firm had the practice, the clients, and the team. What they needed was a repeatable, sales-ready methodology they could launch under their own brand, fast enough to capture the current market moment without spending two quarters building it from scratch.
The practice lead first saw Audity on a demo call in late 2025. On that call, she stated the plan out loud, unprompted and on the record:
"We will play with it for our internal needs, then I would use this link as a lead magnet, for example, for an email campaign. Later we will probably add it to our website. We just spread the links and we will collect the first potential clients."
Practice lead, demo call, late 2025
That plan, stated on day one, is exactly what launched. On the firm's timeline, paced around their internal go-to-market readiness.